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| Scene from Avengers: Endgame |
If the marketing is to be believed, the impact of Avengers: Endgame is a once in a generation achievement. Over the course of 22 movies, Marvel has built a cinematic universe that has come to redefine modern pop culture and turned such esoteric properties as Guardians of the Galaxy and Captain Marvel into major icons. It's also the stick in the mud that isn't going anywhere, which can be tiresome for those not willing to put up with its three movies-a-year regiments. In fact, there's another film a few months away (Spider-Man: Far From Home) that zaps the film of certain suspense. With Disney+ also promising a half-dozen shows of various B-Level characters, what is there really to get out of Endgame that warrants it of the major acclaim and billion dollar-opening weekend?
In one sense, Endgame isn't the long goodbye that audiences are promised. Avengers: Infinity War wasn't a moment that killed off half of the cast. How could it? Black Panther was a cultural milestone in the entire superhero genre. To kill off such beloved characters (in a more cynical sense: cash cows) feel foolish. It will take years, maybe even decades (or a century) for these characters to lose their appeal. The weight of supervillain Thanos rings hollow in that way, as audiences are used to these characters surviving impossible feats. While it's true that this isn't a goodbye for 80% of characters that appear in Endgame, those that meet their end do so with the bravura that only a franchise that's existed for 11 years could achieve. Not since Harry Potter has something so weird and genre-specific culminated in something of a miracle. For the 20% that are now in the past, this film serves as a loving tribute not only to what The Avengers means as a franchise but the sacrifices that come with being a superhero.